Facebook and PR???

Wow... I know Facebook and Myspace are the (fairly) new way of keeping in contact with friends and such.. But what I didn't know was that the media, prpersons, and the whole professional world were using these social networking channels to their advantage!

I read a blog today about how Robert Scoble told PR pros that the best way to pitch him a story was through his Facebook Wall.

WHAT?!

Pitching a story to someone through their wall? To me, that seems like a very unprofessional way to pitch a story. Facebook walls are meant for drunken morning-after comments and mushy gushy i love you's to that certain someone..

But seriously? Is this what I have to look forward to when I get out of college and into the real world?? College students do enough face-booking already...now more?

I understand that the Internet has really expanded the PR industry and well, just about everything.. But let's stay professional here. Facebook is for kids.